My Story

Becca on brand

Bringing design and strategy to small businesses with empathy and care.

After a decade of working for design agencies, I realized I want to make a more direct difference within my community. I left the agency world to focus on helping small businesses within my local community, focusing on minority-owned businesses.

With strategy and flexibility, I help brands connect to their audience, stand out in a saturated market, and grow sustainably.

How I Work

The Process

Discover
01
Clear Goals

All projects begin as a conversation. Only by understanding your vision and goals for your business, along with what is and isn't working, can we create a solid plan of what to focus on.

Close up of a notebook with sketched notes.
Plan
02
Thoughtful Approach

With a clear understanding of your needs, we'll prioritize the most important projects first, working through a meaningful plan of what to tackle when. This is when I'll do a deep dive on you and your business to start generating ideas.

Someone is sketching website wireframes at a table with sticky notes.
Create
03
Impactful Creations

Once I know you, your business, and we know what problem we want to solve first, it's time to start creating. This is where things get fun - setting design styles, creating new systems, and iterating until we're both happy with the work.

A person works on a graphics tablet at their laptop, with color sheets visible on the table next to them.
Support
04
Sustainable Solutions

I provide clear documentation, handy templates and guides, and support as projects wrap. Normally we'll move into a next phase or focus, but I'm also happy to give you tools to maintain your brand without my support.

Angled view of a computer with a color palette and design inspiration on it.
Vision

community-focused

My vision is to amplify individuals and ideas, helping disruptors and community supporters stand out with clarity, focus, and personality.

Clients come for strategy and design, but leave with confidence, understanding, and a brand that reflects who they are.