All Bodies Strong

All Bodies Strong
Description:

All Bodies Strong needed a website and brand refresh as they head into their second year of business.

Project Overview:
Brand Refresh, Messaging, Web Design

Objective:

All Bodies Strong is a disruptor in the gym space. It's a gym full of big bodies, big laughs, and big ideas. They needed a website that captured those same values.

Together we tackled the many aspects of their website: 

  • Creating a brand book with updated messaging and values
  • Converting brand messaging into marketing language
  • Refining the user experience and flow between pages
  • Updating the design to be playful and bold
  • Clearer pricing and sign up options
  • Embedding the class schedule
  • Basic SEO and Analytics setup

Results:

The site launched in time for the Chub Hub Body Positive Block Party to positive feedback from the community. They had a record number of folks sign up for the trial free week and are enjoying an easy to maintain, playful website.

See how I helped them with their Block Party display